1/7/2024 0 Comments Scratchpad website![]() ![]() User-friendliness on the sales rep side was never a priority. But there's one major problem with CRMs they're usually designed for managers so they can oversee all the info provided by sales reps. CRMs like Salesforce are used to keep track of all the info you need to demonstrate your sales quotas. Ilana Strauss: That's Pouyan Salehi, Scratchpad's co-founder and CEO. You have to be on top of every single one of these opportunities to move them forward so that you attain your quota, so that you get paid. Pouyan Salehi: And so you as the individual have to be on top of your game. Each client, each deal, it's like its own little project, and there's a lot of them, because sales reps work on commission and have to meet quotas. Basically, it's this program that keeps track of all the work that sales reps do: the potential clients they're chasing, the deals they've closed, all that stuff. Ilana Strauss: Today, how two engineers found themselves in the complicated world of sales, changed the lives of sales reps with a simple Google Chrome extension, and accidentally became champions of neurodiversity in the workplace. On this show, we meet the people behind the business stories and the products that you think you know, and bring you the secret history of how it all came together, to the one moment when it all finally clicked. ![]() Ilana Strauss: This is When It Clicked, an original podcast from ClickUp. To others, not so much.Ĭyrus Karbassiyoon: Most investors had written it off and they said, "There's nothing here." To them, it was the solution salespeople needed. Ilana Strauss: Then, in 2019, Scratchpad came along offering a basic Chrome extension to simplify CRMs. ![]() Ilana Strauss: This is a problem because there are a lot of neurodiverse people in sales. Tarun Malik: I was very poor with engaging Salesforce just because it was anxiety-inducing because of the way that information isn't filtered according to my own processing or workflows. If you're among the 20 or so percent of the population that's neurodivergent – that is if you live with a condition like ADHD or dyslexia, or you're somewhere on the autism spectrum – using CRMs is even more challenging. Ilana Strauss: And there's something else. There was so much information on the page that she had anxiety and literally almost quit her job. And if you work as a sales rep using it can put you in a cold sweat.Ĭyrus Karbassiyoon: I just remember this person feeling just overwhelmed and unable to do her job with Salesforce. Ilana Strauss: In the CRM business, Salesforce is the biggest name. But instead of helping, it sometimes just makes things worse. So sales reps use a tool that should help them keep track of all this stuff, the CRM, which stands for customer relationship manager. Whose kid just made the honor roll, the client who only calls while walking his dog.Banjo, Bandit, some B name. Chasing a new client, delivering samples to another, and, oh man, is that an urgent text about a missing order? And on top of that, all this personal stuff. Ilana Strauss: Of course, that's just a movie. And then he swears a lot and runs to fire everyone. Remember that iconic scene when Alec Baldwin berates this group of stressed out sales reps. I'm going to be honest – most of my knowledge of sales actually comes from this movie, Glengarry Glen Ross, made in 1992.
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